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Public Relations Manager (PR Manager)

Academic programs / Undergraduate degrees / Career opportunities / Public Relations Manager (PR Manager)

Public Relations Manager (PR Manager)

Explore employment trends, required job duties and skills for this career. ASU offers a variety of degrees that can help you prepare for and meet your career goals. Visit ASU's Career and Professional Development Services to learn how to develop your career plan.

Potential job titles in this career
Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)

* Additional schooling, certification, or degrees maybe be required for some of the potential careers that are listed.
What will I do?
  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Employment trends
    Location Pay period 2025
    10% 25% Median% 75% 90%
    United States Hourly $39.62 $51.24 $70.63 $98.33 $137.01
    Yearly $82,410 $106,580 $146,910 $204,520 $284,990
    Arizona Hourly $38.46 $45.77 $55.00 $74.88 $102.58
    Yearly $80,000 $95,200 $114,400 $155,750 $213,370
    2025 Median%
    United States $70.63 Hourly $146,910 Yearly
    Arizona $55.00 Hourly $114,400 Yearly

    Employment (2024)
    83,200 employees
    Projected growth (2024 - 2034)
    Average (4% to 7%)
    Projected job openings (2024 - 2034)
    6,600
    * Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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