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Public Relations Manager (PR Manager)

Academic programs / Undergraduate degrees / Career opportunities / Public Relations Manager (PR Manager)

Public Relations Manager (PR Manager)

Explore employment trends, required job duties and skills for this career. ASU offers a variety of degrees that can help you prepare for and meet your career goals. Visit ASU's Career and Professional Development Services to learn how to develop your career plan.

Potential job titles in this career
Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)

* Additional schooling, certification, or degrees maybe be required for some of the potential careers that are listed.
What will I do?
  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Employment trends
    Location Pay period 2022
    10% 25% Median% 75% 90%
    United States Hourly $34.48 $46.29 $62.23 $85.18
    Yearly $71,710 $96,280 $129,430 $177,170
    Arizona Hourly $27.96 $36.08 $46.29 $60.26 $84.03
    Yearly $58,160 $75,040 $96,290 $125,330 $174,790
    2022 Median%
    United States $62.23 Hourly $129,430 Yearly
    Arizona $46.29 Hourly $96,290 Yearly

    Employment (2022)
    72,000 employees
    Projected growth (2022 - 2032)
    Average (4% to 7%)
    Projected job openings (2022 - 2032)
    5,400
    * Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
    What are accelerated programs?
    Accelerated programs allow students the opportunity to expedite the completion of their degree.

    3 year programs

    These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.

    Accelerated master's

    These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).

    Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
    What are concurrent programs?
    Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
    What are joint programs?
    Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

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    ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
    What is the Western Undergraduate Exchange (WUE)?
    The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program.

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