Market Research Analyst
Explore employment trends, required job duties and skills for this career. ASU offers a variety of degrees that can help you prepare for and meet your career goals. Visit ASU's Career and Professional Development Services to learn how to develop your career plan.
Potential job titles in this career
Business Development Specialist,
Communications Specialist,
Demographic Analyst,
Market Analyst,
Market Research Analyst,
Market Research Consultant,
Market Research Specialist,
Market Researcher
* Additional schooling, certification, or degrees maybe be required for some of the potential careers that are listed.
What will I do?
In this career, it is important to know
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
It's useful to be good at
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
Speech Clarity - The ability to speak clearly so others can understand you.
Employment trends
| Location | Pay period | 2022 | ||||
|---|---|---|---|---|---|---|
| 10% | 25% | Median% | 75% | 90% | ||
| United States | Hourly | $18.40 | $24.03 | $32.80 | $47.60 | $63.39 |
| Yearly | $38,280 | $49,980 | $68,230 | $99,000 | $131,850 | |
| Arizona | Hourly | $18.04 | $23.03 | $30.57 | $39.84 | $54.23 |
| Yearly | $37,530 | $47,900 | $63,590 | $82,860 | $112,800 | |
| 2022 Median% | ||
|---|---|---|
| United States | $32.80 Hourly | $68,230 Yearly |
| Arizona | $30.57 Hourly | $63,590 Yearly |
Employment (2022)
868,600
employees
Projected growth (2022 - 2032)
Much faster than average (11% or higher)
Projected job openings (2022 - 2032)
94,600
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
What are accelerated programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree.
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
What are concurrent programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are joint programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
What constitutes a new program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are online programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program.
