2023 - 2024 Major Map
Marketing, BS

School/College: W. P. Carey School of Business

BAMKTBS

Fast Track Options: 3 Year

A student must speak with an advisor in order to be added to a fast track plan.

Term 1 0 - 16 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

WPC 101: Student Success in Business	1
CIS 105: Computer Applications and Information Technology (CS)	3	C
ENG 101 or ENG 102: First-Year Composition OR ENG 105: Advanced First-Year Composition OR ENG 107 or ENG 108: First-Year Composition	3	C
MAT 210: Brief Calculus (MA)	3	C
SOC course (SB)	3
Humanities, Arts and Design (HU) AND Historical Awareness (H)	3
Term hours subtotal:	16

ASU 101 or college-specific equivalent First-Year Seminar required of all first-year students. WPC 101 is the W. P. Carey School course that meets this requirement
Join a student club or organization
Create your first college resume

Term 2 16 - 31.25 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

ECN 211: Macroeconomic Principles (SB)	3	C
ENG 101 or ENG 102: First-Year Composition OR ENG 105: Advanced First-Year Composition OR ENG 107 or ENG 108: First-Year Composition	3	C
MAT 211: Mathematics for Business Analysis	3	C
WPC 148: First-Year Introduction to Career Development	0.25	C
WPC 150: Business and Society	3	C
PSY course (SB)	3
Complete ENG 101 OR ENG 105 OR ENG 107 course(s).
Minimum 2.00 GPA ASU Cumulative.
Term hours subtotal:	15.25

WPC 150 is required of all first-year business students. Transfer students will not be required to complete WPC 150 and will instead complete three hours of elective credit.
Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
Explore student leadership opportunities in W. P. Carey
Research study abroad opportunities recommended for your major

Term 3 31.25 - 47.50 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

ACC 231: Uses of Accounting Information I	3	C
COM 100: Introduction to Human Communication (SB) OR COM 225: Public Speaking (L) OR COM 230: Small Group Communication (SB) OR COM 259: Communication in Business and the Professions	3
ECN 212: Microeconomic Principles (SB)	3	C
ECN 221: Business Statistics (CS)	3	C
WPC 248: Sophomore Career Narrative Design OR WPC 347: Intermediate Career Management	0.25	C
Natural Science - Quantitative (SQ)	4
Complete Mathematics (MA) requirement.
Term hours subtotal:	16.25

Continuing first-year students will take WPC 248, after completing WPC 148
New transfer students will take WPC 347
Explore career resources
Develop your professional online presence
Meet with your W. P. Carey Career Coach
Attend W. P. Carey and ASU Career Fairs

Term 4 47.50 - 63.50 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

ACC 241: Uses of Accounting Information II	3	C
Cultural Diversity in the U.S. (C)	3
Natural Science - Quantitative (SQ) OR Natural Science - General (SG)	4
Complete 2 courses: Elective	6
Minimum 2.00 GPA ASU Cumulative.
Term hours subtotal:	16

Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
Attend W. P. Carey and ASU career fairs
Apply for internships or create one

Term 5 63.50 - 78.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 302: Applied Marketing Management and Leadership (L)	3	C
ENG 302: Business Writing (L)	3
FIN 300: Fundamentals of Finance	3	C
SCM 300: Global Supply Operations	3	C
WPC 348: Junior Networking Foundations	0.25	C
Humanities, Arts and Design (HU)	3
Term hours subtotal:	15.25

Students pursuing concurrent degrees within W. P. Carey cannot share coursework in the major. Major coursework must be unique to each degree program.
Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
Meet with your W. P. Carey Career Coach
Update your resume

Term 6 78.75 - 93.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 352: Marketing Research (L)	3	C
MGT 300: Principles of Management and Leadership	3	C
Upper Division International Business Course AND Global Awareness (G)	3	C
Upper Division Marketing Elective	3	C
Elective	3
Complete Cultural Diversity in the U.S. (C) AND Global Awareness (G) AND Historical Awareness (H) course(s).
Term hours subtotal:	15

MKT 425 cannot count as both the International Business course requirement and Marketing Elective. If MKT 425 is taken as the International Business course, select another Marketing Elective.
Complete informational interviews
Complete an in person or virtual practice interview with your W. P. Carey Career Coach

Term 7 93.75 - 107.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 402: Consumer Behavior	3	C
LES 305: Business Law and Ethics for Managers	3	C
WPC 300: Problem Solving and Actionable Analytics	3	C
Upper Division Marketing Elective	3	C
Upper Division Elective	2
Complete FIN 300 AND LES 305 AND MGT 300 AND International Business Course (G) AND MKT 300 AND SCM 300 AND WPC 300 course(s).
Term hours subtotal:	14

All upper-division Business Core classes (including International Business course) must be completed before enrolling in WPC 480
MKT 425 cannot count as both the International Business course requirement and Marketing Elective. If MKT 425 is taken as the International Business course, select another Marketing Elective.
Attend W. P. Carey and ASU Career Fairs
Gather professional references
Update your resume

Term 8 107.75 - 120.00 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 442: Services Marketing Strategy OR MKT 452: Business-to-Business Marketing Strategy OR MKT 462: Competitive Marketing Strategy	3	C
WPC 480: W. P. Carey Capstone Course (L)	3	C
WPC 448: Senior Career Transition Management	0.25	C
Upper Division Marketing Elective	3	C
Upper Division Humanities, Arts and Design (HU) OR Upper Division Social-Behavioral Sciences (SB)	3
Term hours subtotal:	12.25

MKT 425 cannot count as both the International Business course requirement and Marketing Elective. If MKT 425 is taken as the International Business course, select another Marketing Elective.
Apply for full-time career opportunities

- Maximum 3 hours from MKT 484 and MKT 499 applies towards Upper Division Marketing Elective

Hide Course List(s)/Track Group(s)

Upper Division International Business Course - select one course (3 credit hours)
AGB 302: International Management and Agribusiness (G)
ECN 306: Survey of International Economics (SB & G)
MGT 302: Principles of International Business (G)
MKT 425: Global Marketing Management (G)
SCM 463: Global Supply Chain Management (G)

Notes:

First-Year Composition: All students are placed in ENG 101 unless submission of SAT, ACT, Accuplacer, IELTS, or TOEFL score, or college-level transfer credit or test credit equivalent to ASU's first-year composition course(s), determine otherwise. Students on Polytechnic, Downtown Phoenix and West Campuses are encouraged to complete the Directed Self-Placement survey to choose the first-year composition option they believe best suits their needs. Visit: https://cisa.asu.edu/DSP
Mathematics Placement Assessment score determines placement in first mathematics course.

Total Hours: 120
Upper Division Hours: 50 minimum
Major GPA: 2.00 minimum
Cumulative GPA: 2.00 minimum
Total hrs at ASU: 30 minimum
Hrs Resident Credit for
Academic Recognition: 56 minimum
Total Community College Hrs: 64 maximum

General University Requirements Legend
General Studies Core Requirements:
Literacy and Critical Inquiry (L)
Mathematical Studies (MA)
Computer/Statistics/Quantitative Applications (CS)
Humanities, Arts and Design (HU)
Social-Behavioral Sciences (SB)
Natural Science - Quantitative (SQ)
Natural Science - General (SG)

General Studies Awareness Requirements:
Cultural Diversity in the U.S. (C)
Global Awareness (G)
Historical Awareness (H)

First-Year Composition

General Studies designations listed next to courses on the major map were valid for the 2023 - 2024 academic year. Please refer to the course catalog for current General Studies designations at time of class registration. General Studies credit is applied according to the designation the course carries at the time the class is taken.