Major Map

2022 - 2023 Catalog Year General Studies Maroon

Degree: BS

College/School: W. P. Carey School of Business

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Term 1 - A 0 - 7 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

CIS 105: Computer Applications and Information Technology (CS)	3	C
WPC 101: Student Success in Business	1
ENG 101 or ENG 102: First-Year Composition OR ENG 105: Advanced First-Year Composition OR ENG 107 or ENG 108: First-Year Composition	3	C
Term hours subtotal:	7

ASU 101 or college specific equivalent First Year Seminar required of all first-year students. WPC 101 is the W. P. Carey School course that meets this requirement
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Term 1 - B 7 - 16 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

MAT 210: Brief Calculus (MA)	3	C
SOC course (SB)	3
Humanities, Arts and Design (HU) AND Historical Awareness (H)	3
Business Skills Courses: No Grades of D or E.
Minimum 2.00 GPA ASU Cumulative.
Term hours subtotal:	9

View ASU Online first-year student registration information here
Join a student club or organization

Term 2 - A 16 - 25.25 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

MAT 211: Mathematics for Business Analysis	3	C
ENG 101 or ENG 102: First-Year Composition OR ENG 105: Advanced First-Year Composition OR ENG 107 or ENG 108: First-Year Composition	3	C
WPC 148: First-Year Introduction to Career Development	0.25	C
WPC 150: Business and Society	3	C
Term hours subtotal:	9.25

Join the W. P. Carey mentorship programs
Research study abroad opportunities recommended for your major

Term 2 - B 25.25 - 31.25 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

ECN 211: Macroeconomic Principles (SB)	3	C
PSY course (SB)	3
Business Skills Courses: No Grades of D or E.
Complete ENG 101 OR ENG 105 OR ENG 107 course(s).
Minimum 2.00 GPA ASU Cumulative.
Term hours subtotal:	6

WPC 150 is required of all first-year business students. Transfer students will not be required to complete WPC 150 and will instead complete three hours of elective credit.

Term 3 - A 31.25 - 40.25 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

ACC 231: Uses of Accounting Information I	3	C
COM 100: Introduction to Human Communication (SB) OR COM 225: Public Speaking (L) OR COM 230: Small Group Communication (SB) OR COM 259: Communication in Business and the Professions	3
ECN 212: Microeconomic Principles (SB)	3	C
Term hours subtotal:	9

Explore career resources.
Meet with your W. P. Carey Career Coach
Attend W. P. Carey and ASU Career Fairs

Term 3 - B 40.25 - 46.50 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

ACC 241: Uses of Accounting Information II	3	C
WPC 248: Sophomore Career Narrative Design OR WPC 347: Intermediate Career Management	0.25	C
General Studies Elective	3
Business Skills Courses: No Grades of D or E.
Complete ECN 211 AND ECN 212.
Minimum 2.00 GPA ASU Cumulative.
Complete Mathematics (MA) requirement.
Term hours subtotal:	6.25

Continuing first-year students will take WPC 248, after completing WPC 148
New transfer students will take WPC 347
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Term 4 - A 46.50 - 52.50 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

ECN 221: Business Statistics (CS)	3	C
General Studies Elective	3
Term hours subtotal:	6

Attend W. P. Carey and ASU career fairs
Apply for internships or create one

Term 4 - B 52.50 - 59.50 Credit Hours Critical course signified by

Hours

Minimum Grade

Notes

	Cultural Diversity in the U.S. (C)	3
	Natural Science - Quantitative (SQ)	4
	Business Skills Courses: No Grades of D or E.
	Minimum 2.00 GPA ASU Cumulative.
	Term hours subtotal:	7

Term 5 - A 59.50 - 65.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 302: Applied Marketing Management and Leadership (L)	3	C
SCM 300: Global Supply Operations	3	C
WPC 348: Junior Networking Foundations	0.25	C
Term hours subtotal:	6.25

Meet with your W. P. Carey Career Coach
Update your resume

Term 5 - B 65.75 - 74.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 352: Marketing Research (L)	3	C
MGT 300: Organization and Management Leadership	3	C
Humanities, Arts and Design (HU)	3
Term hours subtotal:	9

Students pursuing concurrent degrees within W. P. Carey cannot share coursework in the major. Major coursework must be unique to each degree program.

Term 6 - A 74.75 - 83.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 402: Consumer Behavior	3	C
ENG 302: Business Writing (L)	3
WPC 300: Problem Solving and Actionable Analytics	3	C
Term hours subtotal:	9

Complete informational interviews

Term 6 - B 83.75 - 89.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

Upper Division International Business Course AND Global Awareness (G)	3	C
FIN 300: Fundamentals of Finance	3	C
Complete Cultural Diversity in the U.S. (C) AND Global Awareness (G) AND Historical Awareness (H) course(s).
Term hours subtotal:	6

MKT 425 cannot count as both International Business course requirement and Marketing Elective. If MKT 425 is taken as the International Business course, select another Marketing Elective from the list below.
Complete an in person or virtual practice interview with your W. P. Carey Career Coach

Term 7 - A 89.75 - 96.75 Credit Hours

Hours

Minimum Grade

Notes

Upper Division Marketing Elective	3	C
Natural Science - Quantitative (SQ) OR Natural Science - General (SG)	4
Term hours subtotal:	7

All upper-division Business Core classes (including International Business course) must be completed before enrolling in WPC 480
Attend W. P. Carey and ASU Career Fairs

Term 7 - B 96.75 - 105.75 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

MKT 442: Services Marketing Strategy OR MKT 452: Business-to-Business Marketing Strategy OR MKT 462: Competitive Marketing Strategy	3	C
LES 305: Business Law and Ethics for Managers	3	C
Upper Division Marketing Elective	3	C
Complete FIN 300 AND LES 305 AND MGT 300 AND International Business Course (G) AND MKT 300 AND SCM 300 AND WPC 300 course(s).
Term hours subtotal:	9

Gather professional references
Update your resume

Term 8 - A 105.75 - 112.00 Credit Hours

Hours

Minimum Grade

Notes

WPC 448: Senior Career Transition Management	0.25	C
Upper Division Marketing Elective	3	C
Upper Division Humanities, Arts and Design (HU) OR Upper Division Social-Behavioral Sciences (SB)	3
Term hours subtotal:	6.25

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Term 8 - B 112.00 - 120.00 Credit Hours Necessary course signified by

Hours

Minimum Grade

Notes

WPC 480: W. P. Carey Capstone Course (L)	3	C
Upper Division Elective	2
Elective	3
Term hours subtotal:	8

Courses that qualify as meeting the General Studies course requirements can be any non-business university General Studies course (C, CS, G, H, HU, L, MA, SB, SG, SQ) or any course from the additional lists below. Please consult the Schedule of Classes for prerequisite requirements before registration to determine if you are eligible to take the course.
Maximum 3 hours of MKT 484 and MKT 499 can be applied to Upper Division Marketing Elective

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Upper Division Marketing Electives - select three courses (9 credit hrs)
MKT 365: Advertising and Beyond: Customer-Centric Brand Development
MKT 420: Retail Management
MKT 425: Global Marketing Management (G)
MKT 442: Services Marketing Strategy
MKT 452: Business-to-Business Marketing Strategy
MKT 462: Competitive Marketing Strategy
MKT 484: Internship

Upper Division International Business Course - select one course (3 credit hours)
AGB 302: International Management and Agribusiness (G)
ECN 306: Survey of International Economics (SB & G)
MGT 302: Principles of International Business (G)
MKT 425: Global Marketing Management (G)
SCM 463: Global Supply Chain Management (G)

Notes:

First-Year Composition: All students are placed in ENG 101 unless submission of SAT, ACT, Accuplacer, IELTS, or TOEFL score, or college-level transfer credit or test credit equivalent to ASU's first-year composition course(s), determine otherwise. Students on Polytechnic, Downtown Phoenix and West Campuses are encouraged to complete the Directed Self-Placement survey to choose the first-year composition option they believe best suits their needs. Visit: https://cisa.asu.edu/DSP
Mathematics Placement Assessment score determines placement in first mathematics course.

Total Hours: 120
Upper Division Hours: 50 minimum
Major GPA: 2.00 minimum
Cumulative GPA: 2.00 minimum
Total hrs at ASU: 30 minimum
Hrs Resident Credit for
Academic Recognition: 56 minimum
Total Community College Hrs: 64 maximum

General University Requirements Legend
General Studies Core Requirements:
Literacy and Critical Inquiry (L)
Mathematical Studies (MA)
Computer/Statistics/Quantitative Applications (CS)
Humanities, Arts and Design (HU)
Social-Behavioral Sciences (SB)
Natural Science - Quantitative (SQ)
Natural Science - General (SG)

General Studies Awareness Requirements:
Cultural Diversity in the U.S. (C)
Global Awareness (G)
Historical Awareness (H)
First-Year Composition

General Studies designations listed next to courses on the major map were valid for the 2022 - 2023 academic year. Please refer to the course catalog for current General Studies designations at time of class registration. General Studies credit is applied according to the designation the course carries at the time the class is taken.

2022 - 2023 Major Map
Marketing, BS

College/School: W. P. Carey School of Business

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View Degree Description

Critical Course

Necessary Course

Term 1 - A

0 - 7 Credit Hours

CIS 105: Computer Applications and Information Technology (CS)

Hours: 3

Minimum Grade: C

WPC 101: Student Success in Business

Hours: 1

ENG 101 or ENG 102: First-Year Composition OR
ENG 105: Advanced First-Year Composition OR
ENG 107 or ENG 108: First-Year Composition

Hours: 3

Minimum Grade: C

Notes:

ASU 101 or college specific equivalent First Year Seminar required of all first-year students. WPC 101 is the W. P. Carey School course that meets this requirement
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Term 1 - B

7 - 16 Credit Hours

MAT 210: Brief Calculus (MA)

Hours: 3

Minimum Grade: C

SOC course (SB)

Hours: 3

Humanities, Arts and Design (HU) AND Historical Awareness (H)

Hours: 3

Business Skills Courses: No Grades of D or E.

Minimum 2.00 GPA ASU Cumulative.

Notes:

View ASU Online first-year student registration information here
Join a student club or organization

Term 2 - A

16 - 25.25 Credit Hours

MAT 211: Mathematics for Business Analysis

Hours: 3

Minimum Grade: C

ENG 101 or ENG 102: First-Year Composition OR
ENG 105: Advanced First-Year Composition OR
ENG 107 or ENG 108: First-Year Composition

Hours: 3

Minimum Grade: C

WPC 148: First-Year Introduction to Career Development

Hours: 0.25

Minimum Grade: C

WPC 150: Business and Society

Hours: 3

Minimum Grade: C

Notes:

Join the W. P. Carey mentorship programs
Research study abroad opportunities recommended for your major

Term 2 - B

25.25 - 31.25 Credit Hours

ECN 211: Macroeconomic Principles (SB)

Hours: 3

Minimum Grade: C

PSY course (SB)

Hours: 3

Business Skills Courses: No Grades of D or E.

Complete ENG 101 OR ENG 105 OR ENG 107 course(s).

Minimum 2.00 GPA ASU Cumulative.

Notes:

WPC 150 is required of all first-year business students. Transfer students will not be required to complete WPC 150 and will instead complete three hours of elective credit.

Term 3 - A

31.25 - 40.25 Credit Hours

ACC 231: Uses of Accounting Information I

Hours: 3

Minimum Grade: C

COM 100: Introduction to Human Communication (SB) OR COM 225: Public Speaking (L) OR COM 230: Small Group Communication (SB) OR COM 259: Communication in Business and the Professions

Hours: 3

ECN 212: Microeconomic Principles (SB)

Hours: 3

Minimum Grade: C

Notes:

Explore career resources.
Meet with your W. P. Carey Career Coach
Attend W. P. Carey and ASU Career Fairs

Term 3 - B

40.25 - 46.50 Credit Hours

ACC 241: Uses of Accounting Information II

Hours: 3

Minimum Grade: C

WPC 248: Sophomore Career Narrative Design OR WPC 347: Intermediate Career Management

Hours: 0.25

Minimum Grade: C

General Studies Elective

Hours: 3

Business Skills Courses: No Grades of D or E.

Complete ECN 211 AND ECN 212.

Minimum 2.00 GPA ASU Cumulative.

Complete Mathematics (MA) requirement.

Notes:

Continuing first-year students will take WPC 248, after completing WPC 148
New transfer students will take WPC 347
Develop your professional online presence

Term 4 - A

46.50 - 52.50 Credit Hours

ECN 221: Business Statistics (CS)

Hours: 3

Minimum Grade: C

General Studies Elective

Hours: 3

Notes:

Attend W. P. Carey and ASU career fairs
Apply for internships or create one

Term 4 - B

52.50 - 59.50 Credit Hours

Cultural Diversity in the U.S. (C)

Hours: 3

Natural Science - Quantitative (SQ)

Hours: 4

Business Skills Courses: No Grades of D or E.

Minimum 2.00 GPA ASU Cumulative.

Term 5 - A

59.50 - 65.75 Credit Hours

MKT 302: Applied Marketing Management and Leadership (L)

Hours: 3

Minimum Grade: C

SCM 300: Global Supply Operations

Hours: 3

Minimum Grade: C

WPC 348: Junior Networking Foundations

Hours: 0.25

Minimum Grade: C

Notes:

Meet with your W. P. Carey Career Coach
Update your resume

Term 5 - B

65.75 - 74.75 Credit Hours

MKT 352: Marketing Research (L)

Hours: 3

Minimum Grade: C

MGT 300: Organization and Management Leadership

Hours: 3

Minimum Grade: C

Humanities, Arts and Design (HU)

Hours: 3

Notes:

Students pursuing concurrent degrees within W. P. Carey cannot share coursework in the major. Major coursework must be unique to each degree program.

Term 6 - A

74.75 - 83.75 Credit Hours

MKT 402: Consumer Behavior

Hours: 3

Minimum Grade: C

ENG 302: Business Writing (L)

Hours: 3

WPC 300: Problem Solving and Actionable Analytics

Hours: 3

Minimum Grade: C

Notes:

Complete informational interviews

Term 6 - B

83.75 - 89.75 Credit Hours

Upper Division International Business Course AND Global Awareness (G)

Hours: 3

Minimum Grade: C

FIN 300: Fundamentals of Finance

Hours: 3

Minimum Grade: C

Complete Cultural Diversity in the U.S. (C) AND Global Awareness (G) AND Historical Awareness (H) course(s).

Notes:

MKT 425 cannot count as both International Business course requirement and Marketing Elective. If MKT 425 is taken as the International Business course, select another Marketing Elective from the list below.
Complete an in person or virtual practice interview with your W. P. Carey Career Coach

Term 7 - A

89.75 - 96.75 Credit Hours

Upper Division Marketing Elective

Hours: 3

Minimum Grade: C

Natural Science - Quantitative (SQ) OR Natural Science - General (SG)

Hours: 4

Notes:

All upper-division Business Core classes (including International Business course) must be completed before enrolling in WPC 480
Attend W. P. Carey and ASU Career Fairs

Term 7 - B

96.75 - 105.75 Credit Hours

MKT 442: Services Marketing Strategy OR MKT 452: Business-to-Business Marketing Strategy OR MKT 462: Competitive Marketing Strategy

Hours: 3

Minimum Grade: C

LES 305: Business Law and Ethics for Managers

Hours: 3

Minimum Grade: C

Upper Division Marketing Elective

Hours: 3

Minimum Grade: C

Complete FIN 300 AND LES 305 AND MGT 300 AND International Business Course (G) AND MKT 300 AND SCM 300 AND WPC 300 course(s).

Notes:

Gather professional references
Update your resume

Term 8 - A

105.75 - 112.00 Credit Hours

WPC 448: Senior Career Transition Management

Hours: 0.25

Minimum Grade: C

Upper Division Marketing Elective

Hours: 3

Minimum Grade: C

Upper Division Humanities, Arts and Design (HU) OR Upper Division Social-Behavioral Sciences (SB)

Hours: 3

Notes:

Apply for full-time career opportunities

Term 8 - B

112.00 - 120.00 Credit Hours

WPC 480: W. P. Carey Capstone Course (L)

Hours: 3

Minimum Grade: C

Upper Division Elective

Hours: 2

Elective

Hours: 3

General Notes

- Courses that qualify as meeting the General Studies course requirements can be any non-business university General Studies course (C, CS, G, H, HU, L, MA, SB, SG, SQ) or any course from the additional lists below. Please consult the Schedule of Classes for prerequisite requirements before registration to determine if you are eligible to take the course.
- Maximum 3 hours of MKT 484 and MKT 499 can be applied to Upper Division Marketing Elective

Notes

- First-Year Composition: All students are placed in ENG 101 unless submission of SAT, ACT, Accuplacer, IELTS, or TOEFL score, or college-level transfer credit or test credit equivalent to ASU's first-year composition course(s), determine otherwise. Students on Polytechnic, Downtown Phoenix and West Campuses are encouraged to complete the Directed Self-Placement survey to choose the first-year composition option they believe best suits their needs. Visit: https://cisa.asu.edu/DSP
- Mathematics Placement Assessment score determines placement in first mathematics course.

Show Course List(s)/Track Group(s)▼

Upper Division Marketing Electives - select three courses (9 credit hrs)
MKT 365: Advertising and Beyond: Customer-Centric Brand Development
MKT 420: Retail Management
MKT 425: Global Marketing Management (G)
MKT 442: Services Marketing Strategy
MKT 452: Business-to-Business Marketing Strategy
MKT 462: Competitive Marketing Strategy
MKT 484: Internship

Upper Division International Business Course - select one course (3 credit hours)
AGB 302: International Management and Agribusiness (G)
ECN 306: Survey of International Economics (SB & G)
MGT 302: Principles of International Business (G)
MKT 425: Global Marketing Management (G)
SCM 463: Global Supply Chain Management (G)

Total Hours: 120
Upper Division Hours: 50 minimum
Major GPA: 2.00 minimum
Cumulative GPA: 2.00 minimum
Total hrs at ASU: 30 minimum
Hrs Resident Credit for
Academic Recognition: 56 minimum
Total Community College Hrs: 64 maximum

General University Requirements Legend

General Studies Core Requirements:
Literacy and Critical Inquiry (L)
Mathematical Studies (MA)
Computer/Statistics/Quantitative Applications (CS)
Humanities, Arts and Design (HU)
Social-Behavioral Sciences (SB)
Natural Science - Quantitative (SQ)
Natural Science - General (SG)

General Studies Awareness Requirements:
Cultural Diversity in the U.S. (C)
Global Awareness (G)
Historical Awareness (H)

First-Year Composition