Marketing, MS
Brand Manager, Marketing Agent, Marketing Manager, market analyst, marketing
As consumer behavior and technology advancements continue to evolve, so too does the dynamic field of marketing. Prepare for what's next and gain comprehensive skills in digital marketing, strategic marketing processes and marketing analytics to effectively manage the customer experience.
The MS program in marketing delivers a range of skills and knowledge needed to succeed in emerging marketing roles. Students develop practical skills that can be immediately applied to a current or future marketing career while learning from experienced marketing professionals and participating in real-world marketing projects, and they gain a deep understanding of relevant marketing concepts and the ability to lead successful marketing campaigns.
Offering a comprehensive education in marketing, this program covers topics such as digital marketing, marketing research and analytics, and brand management. The curriculum emphasizes the latest tools and technologies used in the industry, helping students stay ahead of the curve in a rapidly changing business landscape.
The W. P. Carey Career Services Center provides resources and career coaching that students can access throughout the program and beyond.
The Department of Marketing at the W. P. Carey School of Business believes in balancing fundamentals with innovative ideas and practices and in building practical skills in market analysis, marketing strategy, decision-making and communication. The department has award-winning researchers and teachers who contribute to graduate offerings that are consistently highly ranked.
GI Bill® benefits
This new program is not yet approved for use with GI Bill® benefits.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
- College/school:
W. P. Carey School of Business
- Location: Online
- STEM-OPT extension eligible: No
30 credit hours including the required capstone course (MKT 579)
Required Core (3 credit hours) Restricted Electives (24 credit hours) Culminating Experience (3 credit hours) Additional Curriculum Information
MKT 561 Customer-centric Research and Analytics (3)
MKT 579 Generating Impact for Organizations (3)
For restricted electives coursework, students should consult the academic unit for a list of approved courses. Students can select up to nine credit hours of non-W.P. Carey courses from the electives list.
General university admission requirements:
All students are required to meet general
university admission requirements.
U.S. applicants | International applicants | English proficiency
Applicants must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business.
Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree in marketing or a related field from a regionally accredited institution.
Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.
Applicants are required to submit:
- graduate admissions application and application fee
- official transcripts
- one letter of recommendation
- professional resume
- written statement
- responses to short answer questions
- proof of English proficiency
Additional Admission Information
An applicant whose native language is not English must provide proof of English proficiency regardless of current residency.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
| Session | Modality | Deadline | Type |
|---|---|---|---|
| Session A/C | Online | 07/01 | Final |
| Session | Modality | Deadline | Type |
|---|---|---|---|
| Session A/C | Online | 12/15 | Final |
Graduates are prepared for a variety of roles in the marketing area, including those related to digital marketing, marketing research and brand management. Career examples include:
- brand manager
- digital marketing manager
- marketing analyst
- marketing manager
- marketing research analyst
- product manager
- senior marketing manager
WPC Graduate Programs
|
MCRD 350
wpcareymasters@asu.edu
480-965-3332
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
