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Digital Audiences (Graduate Certificate)
CSDASGRCT
Analytics, Audience Growth, Audience Research, Communication, Journalism, SEO, Social media, Strategy, digital, marketing, social
Gain hands-on experience in audience research, campaign management and professional techniques, and boost your credibility in digital marketing and strategy.
Program description
▲
Degree awarded: Certificate
Digital Audiences (certificate)
The graduate certificate in digital audiences prepares students to drive audience growth and engagement in any industry.
Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital analytics.
This program is designed for professionals who want to develop new skills, take on new responsibilities or more effectively promote their work.
Los Angeles location
Students interested in using GI Bill® benefits should consider another ASU campus.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
15 credit hours
Required Core (15 credit hours)
MCO 561 Defining the Digital Audience (3)
MCO 562 Search Engine Strategy for Digital Audience Acquisition (3)
MCO 563 Social Media Campaigns and Engagement (3)
MCO 564 Digital Audience Research and Behavior (3)
MCO 565 Digital Audience Analytics (3)
Applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree in communications, political science, business or a related field from a regionally accredited institution. Admission to this program is limited to students who do not have an undergraduate degree or minor in digital audiences.
Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.
All applicants must submit:
- graduate admission application and application fee
- official transcripts
- professional resume
- proof of English proficiency
Additional Application Information
An applicant whose native language is not English must provide proof of English proficiency regardless of their current residency. TOEFL scores must be at least 100 for the internet-based TOEFL (iBT).
When it comes to paying for higher education, everyone’s situation is different. Students can learn about
ASU tuition and financial aid options to find out which will work best for them.
ASU Online
ASU offers this program in an online format with multiple enrollment sessions throughout the year.
Applicants may
view the program’s ASU Online page
for program descriptions and to request more information.
Program learning outcomes▲
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program has the following program outcomes:
- Able to use professional tools, technology and techniques to develop audiences, content and behavior, and be prepared for analytics tasks in media careers.
- Able to use professional tools, technology and techniques to create effective, strategic social media campaigns and be prepared for paid and organic social media work in media careers.
- Able to use professional tools, technology techniques and audience research to create effective, optimized content and campaigns for search engines, and be prepared for paid and organic search engine work in media careers.
Those with a graduate certificate in digital audiences can help advance knowledge of the digital sector. Students who complete the digital audiences graduate certificate are able to pursue careers in digital marketing, communications, digital strategy and social media.
Careers in this field include:
- digital marketer
- marketing associate
- market research analyst
- SEO specialist
- social media specialist
What are accelerated programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree.
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and
how to apply.
What are concurrent programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are joint programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
What constitutes a new program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are online programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See
https://asuonline.asu.edu/ for more information.
What is WRGP (Western Regional Graduate Program)?
The Western Regional Graduate Program (WRGP) provides a reduced tuition rate to non-resident graduate students who qualify. Visit the WRGP/WICHE webpage for more information:
https://graduate.asu.edu/wiche.
Students from western states who select this major may be eligible for a reduced nonresident tuition rate of 150 percent of Arizona resident tuition plus all applicable fees. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program
Web site.
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A minor is an approved, coherent focus of academic study in a single discipline, other than the student's major, involving substantially
fewer hours of credit than a corresponding major.
Certain major and minor combinations may be deemed inappropriate either by the college or department of the major or minor.
This is only the first required math course. This program may contain additional math courses; See Major Map for details.
The level of intensity represents a measure of the number and academic rigor of math courses required.
The level of intensity represents a measure of the number and academic rigor of math courses required. Courses included in the General level: MAT 142
The level of intensity represents a measure of the number and academic rigor of math courses required. Courses included in the Moderate level: MAT 117, MAT 119, MAT 170, MAT 210, SOS 101, CPI 200
The level of intensity represents a measure of the number and academic rigor of math courses required. Courses included in the Substantial level: MAT 251, MAT 265. MAT 266, MAT 267, MAT 270, MAT 271, MAT 272, MAT 274, MAT 275
Students pursuing concurrent degrees earn two distinct degrees and receive two diplomas. ASU offers students two ways to earn concurrent degrees: by choosing a predetermined combination or creating their own combination. Predetermined combinations have a single admissions application and one easy to follow major map. To add a concurrent degree to your existing degree, work with your academic advisor. Either way, concurrent degrees allow students to pursue their own personal or professional interests.
Concurrent degree programs are specially designed academic programs which provide high-achieving undergraduate students the opportunity to complete two distinct but complementary bachelor degrees at the same time. Students must meet minimum admissions standards for both programs and be accepted individually by both colleges offering the concurrent program.
Concurrent degree programs are specially designed academic programs which provide high-achieving graduate students the opportunity to complete two distinct but complementary graduate degrees at the same time. Students must meet minimum admissions standards for both programs and be accepted individually by both colleges offering the concurrent program.
Accelerated bachelor's plus master's degree programs are designed for high-achieving undergraduate students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
Accelerated bachelor's plus master's degree programs are designed for high-achieving undergraduate students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
A rolling deadline means that applications will continue to be reviewed on a regular basis until the semester begins. International students should be mindful of visa deadlines to ensure there is time to produce necessary visa documents. Applicants are encouraged to complete and submit application materials as soon as possible for consideration.
A final deadline means that all applications and application materials must be received by Graduate Admissions by the deadline date. Applications that are incomplete may not be considered after the final deadline. Applications that are submitted past the final deadline may not be considered.
A priority deadline means that applications submitted and completed before the priority deadline will receive priority consideration. Applications submitted after the priority deadlines will be reviewed in the order in which they were completed and on a space available basis. An application is complete after all materials are received by Graduate Admissions.
This program may be eligible for an Optional Practical Training extension for up to 36 months. This OPT work authorization term may help international students gain skills and experience in the U.S.Those interested in an OPT extension should review ASU degrees that qualify for the STEM-OPT extension at ASU's International Students and Scholars Center website. The OPT extension only applies to students on an F-1 visa and does not apply to students completing the degree through ASU Online.
