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Digital Audiences,
Minor
CSDAUMIN
Analytics, Communication, Content Strategy, Digital Marketing, SEO, Social media, media
Work with real clients while learning the tools and techniques that will solidify your status as a digital professional who can strategically grow and engage audiences.
Description
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Who are digital consumers? How can they be measured? And how can data-driven strategy better engage and grow audiences?
By exploring the users of websites, social networks, and apps and applying techniques across digital analytics, social media, network analysis, search engine optimization and search engine marketing, students who pursue the digital audiences minor gain a rich understanding of how to acquire and engage audiences with digital content and campaigns.
The program uses real cases from real brands and organizations to explore tools like Google Analytics and Meta Ads, and tactics like conversation analysis, competitive keyword research and digital advertising. Upon completion, students have a portfolio of real client work and the skills to strategically grow digital audiences and harness analytics to drive organizational change.
Students must complete MCO 307 first. In order to enroll in the course, students must have a 2.00 cumulative GPA.
To be awarded the minor, students must earn a "C" or better in all courses.
Required Courses -- 15 credit hours
Students interested in pursuing graduate programs in digital audiences should consult their academic adviser.
Prerequisite courses may be needed in order to complete the requirements of this minor.
Enrollment requirements
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GPA Requirement: 2.00
Incompatible Majors: BS in digital audiences
Other Enrollment Requirements: None
Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Minor requirements appear on the degree audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college or department of either the major program or the minor. Courses taken for the minor may not count toward both the major and the minor. Students should contact their academic advisor or the Cronkite School advising department for more information.
ASU Online
ASU offers this program in an online format with multiple enrollment sessions throughout the year.
Applicants may
view the program’s ASU Online page
for program descriptions and to request more information.
Global experience
Study abroad programs expose students to valuable perspectives, opinions and audiences that consume digital content. Students should consider programs that utilize experiential learning with organizations like social media companies or communication agencies in countries like Japan and the UK, where millions consume digital content every day. More information on available programs can be found on the Global Education website.
The digital audiences minor can help students as they pursue careers in digital advertising, SEO, social media strategy and email marketing, or roles in communication, marketing, engagement and strategy at organizations in their major fields.
What are accelerated programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree.
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and
how to apply.
What are concurrent programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are joint programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
What constitutes a new program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are online programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See
https://asuonline.asu.edu/ for more information.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the
Western Undergraduate Exchange (WUE) program.
Students from western states who select this major may be eligible for a reduced nonresident tuition rate of 150 percent of Arizona resident tuition plus all applicable fees. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program
Web site.
check up to 3 programs to see a side-by-side comparison
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A minor is an approved, coherent focus of academic study in a single discipline, other than the student's major, involving substantially
fewer hours of credit than a corresponding major.
Certain major and minor combinations may be deemed inappropriate either by the college or department of the major or minor.
This is only the first required math course. This program may contain additional math courses; See Major Map for details.
The level of intensity represents a measure of the number and academic rigor of math courses required.
The level of intensity represents a measure of the number and academic rigor of math courses required. Courses included in the General level: MAT 142
The level of intensity represents a measure of the number and academic rigor of math courses required. Courses included in the Moderate level: MAT 117, MAT 119, MAT 170, MAT 210, SOS 101, CPI 200
The level of intensity represents a measure of the number and academic rigor of math courses required. Courses included in the Substantial level: MAT 251, MAT 265. MAT 266, MAT 267, MAT 270, MAT 271, MAT 272, MAT 274, MAT 275
Students pursuing concurrent degrees earn two distinct degrees and receive two diplomas. ASU offers students two ways to earn concurrent degrees: by choosing a predetermined combination or creating their own combination. Predetermined combinations have a single admissions application and one easy to follow major map. To add a concurrent degree to your existing degree, work with your academic advisor. Either way, concurrent degrees allow students to pursue their own personal or professional interests.
Concurrent degree programs are specially designed academic programs which provide high-achieving undergraduate students the opportunity to complete two distinct but complementary bachelor degrees at the same time. Students must meet minimum admissions standards for both programs and be accepted individually by both colleges offering the concurrent program.
Concurrent degree programs are specially designed academic programs which provide high-achieving graduate students the opportunity to complete two distinct but complementary graduate degrees at the same time. Students must meet minimum admissions standards for both programs and be accepted individually by both colleges offering the concurrent program.
Accelerated bachelor's plus master's degree programs are designed for high-achieving undergraduate students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
Accelerated bachelor's plus master's degree programs are designed for high-achieving undergraduate students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
A rolling deadline means that applications will continue to be reviewed on a regular basis until the semester begins. International students should be mindful of visa deadlines to ensure there is time to produce necessary visa documents. Applicants are encouraged to complete and submit application materials as soon as possible for consideration.
A final deadline means that all applications and application materials must be received by Graduate Admissions by the deadline date. Applications that are incomplete may not be considered after the final deadline. Applications that are submitted past the final deadline may not be considered.
A priority deadline means that applications submitted and completed before the priority deadline will receive priority consideration. Applications submitted after the priority deadlines will be reviewed in the order in which they were completed and on a space available basis. An application is complete after all materials are received by Graduate Admissions.
This program may be eligible for an Optional Practical Training extension for up to 36 months. This OPT work authorization term may help international students gain skills and experience in the U.S.Those interested in an OPT extension should review ASU degrees that qualify for the STEM-OPT extension at ASU's International Students and Scholars Center website. The OPT extension only applies to students on an F-1 visa and does not apply to students completing the degree through ASU Online.
