Digital Audiences ,Minor
Analytics, Artificial Intelligence, Communication, Content Strategy, Digital Marketing, SEO, Social media, media
Work with real clients while learning the tools and techniques that will solidify your status as a digital professional who can strategically grow and engage audiences.
Who are digital consumers? How can they be measured? And how can data-driven strategy better engage and grow audiences?
By exploring the users of websites, social networks and apps, and applying techniques across digital analytics, social media, search engine optimization and search engine marketing, you gain a rich understanding of how to acquire and engage audiences with digital content and campaigns.
The digital audiences minor program uses real cases from actual brands and organizations to explore tools such as Google Analytics and Meta Ads, and tactics including competitive keyword research and digital advertising. Upon completion, you have a portfolio of authentic client work and the skills to strategically grow digital audiences and harness analytics to drive organizational change.
- College/school:
Walter Cronkite School of Journalism and Mass Communication
- Location: Downtown Phoenix or Online
This video provides an overview of the Digital Audiences degree program at ASU.
2026-2027 Catalog Year
| Requirement | Minimum Grade | Credit Hours |
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| Requirement | Minimum Grade | Credit Hours |
|---|---|---|
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The minor in digital audiences requires 15 upper-division credit hours. |
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Students must complete MCO 307 first, followed by MCO 320, MCO 433, MCO 434 and MCO 438 in any order. Students must earn a "C" or better in all courses to be awarded the minor. |
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MCO 307 The Digital Audience
3 Credit Hours
Minimum
Grade:C
|
C | 3 |
|
MCO 320 Brand Storytelling
3 Credit Hours
Minimum
Grade:C
|
C | 3 |
|
MCO 433 Social Media Campaigns, Engagement and Research
3 Credit Hours
Minimum
Grade:C
|
C | 3 |
|
MCO 434 Search Engine Research and Strategy
3 Credit Hours
Minimum
Grade:C
|
C | 3 |
|
MCO 438 Digital Audience Analysis
3 Credit Hours
Minimum
Grade:C
|
C | 3 |
|
Prerequisite courses may be needed in order to complete the requirements of this minor.
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GPA Requirement: 2.00
Incompatible Majors: BS in digital audiences
Other Enrollment Requirements: None
Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Minor requirements appear on the degree audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college or department of either the major program or the minor. Courses taken for the minor may not count toward both the major and minor.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
Minor programs allow students to develop additional competencies that complement the marketable knowledge and skills they acquire in their majors.
Graduates pursue careers in digital advertising, SEO, social media strategy and email marketing, as well as roles in communication, marketing, engagement and strategy at organizations in their major fields.
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 222
cronkiteadvising@asu.edu
602-496-5055
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
