Content Creation ,BA
Brand, Branding, Content Marketing, Content Strategy, Creator, Influencer, PR, Social media, approved for STEM-OPT extension, media
Do you dream of monetizing your video channel or making social media your career? Learn to create powerful content across video, podcasts, social media and emerging platforms while building your brand. With hands-on experiences in Phoenix, Los Angeles and online, you'll master the art and science of digital influence.
The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy. Program coursework emphasizes content planning, video and podcast production, global perspectives and personal branding.
You develop skills in multimedia production, social media strategy, audience analytics and integrated communication, combining creativity with data-driven insight; and you gain real-world know-how through experiences such as the Los Angeles Content Studio, brand content projects, media internships and content creation trips abroad. Upon graduation, you are equipped for entrepreneurial and professional roles in content strategy, digital influencing, brand development, social media management and audience engagement across industries.
GI Bill® benefits
This new program is not yet approved for use with GI Bill® benefits.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
This program may be eligible for an Optional Practical Training extension for up to 24 months. This OPT work authorization period may help international students gain skills and experience in the U.S. Those interested in an OPT extension should review ASU degrees that qualify for the STEM-OPT extension at ASU's International Students and Scholars Center website.
The OPT extension only applies to students on an F-1 visa and does not apply to students completing a degree through ASU Online.
- College/school:
Walter Cronkite School of Journalism and Mass Communication
- Location: Downtown Phoenix, ASU at Los Angeles
- Second language requirement: No
- STEM-OPT extension eligible: Yes
- First required math course: MAT 114 - College Mathematics
- Math
intensity: General
What If: See how your courses can be applied to another major and find out how to change your major.
This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year | Transfer | International | Readmission
Additional requirements:
English proficiency requirements for international student admission:
- TOEFL iBT®: score of at least 5 with a minimum section score of 3.5 (Reading: 3.5, Writing: 3.5, Listening: 3.5, Speaking: 3.5), or a TOEFL iBT® score of 100 if taken before January 21, 2026 in a testing center or
- IELTS: minimum score of 7.0 or
- Pearson Test of English: minimum score of 73 or
- Duolingo English test: minimum score of 120 or
- Cambridge English exam: minimum score of 185
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Students in this program are required to complete a second course with the Global Communities, Societies and Individuals designation in addition to the one GCSI course required by ASU general studies requirements. To help meet this requirement, students are encouraged to pursue study abroad programs, including the more than 350 programs delivered by ASU's Global Education Office and just-for-Cronkite-students programs that encourage content creation opportunities (including international photography projects, brand content creation opportunities at the Olympics, and more). Students may also pursue international internships for program credit.
Graduates are prepared for careers in influencing, podcasting, brand content and media creation, thanks to the hands-on training they received in courses and content labs. Popular career areas include:
- brand storytelling
- content production
- digital influencing
- digital marketing
- podcasting
- social media
- videography and photography
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
3.6%
|
$76,910
|
|
|
-2.2%
|
$133,660
|
|
|
6.6%
|
$166,790
|
|
|
5.0%
|
$146,910
|
|
|
4.8%
|
$74,750
|
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 302
attendcronkite@asu.edu
602-496-5055
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
