Strategic Communication ,BA
Brand, Brand Manager, Communication, Engagement, Media Relations, PR, Public Relations, Social media, marketing, media
You're a strategist, storyteller and trendspotter all in one. Learn to connect with audiences across every platform, and master media relations, PR and content strategy by working with real clients.
The Bachelor of Arts program in strategic communication prepares students to design and deliver persuasive messaging that drives engagement, builds brands and shapes public perception. Through the Cronkite School's renowned "teaching hospital" model, students gain hands-on experience in multimedia storytelling, campaign development, media relations and audience analytics. Coursework emphasizes research-driven strategy, ethical decision-making, project management and digital content creation. The program culminates with a professional experience in the award-winning Cronkite Agency, where students produce PR, digital marketing and content campaigns for real clients. With a record of national and local award-winning campaigns and alumni working for leading companies such as Disney, MGM, MTV and Meta, the program blends creativity with strategy to prepare students for success in a dynamic communication landscape.
GI Bill® benefits
This new program is not yet approved for use with GI Bill® benefits.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
- College/school:
Walter Cronkite School of Journalism and Mass Communication
- Location: Downtown Phoenix
- Second language requirement: No
- STEM-OPT extension eligible: No
- First required math course: MAT 114 - College Mathematics
- Math
intensity: General
What If: See how your courses can be applied to another major and find out how to change your major.
This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year | Transfer | International | Readmission
Additional requirements:
English proficiency requirements for international student admission:
- TOEFL iBT®: score of at least 5 with a minimum section score of 3.5 (Reading: 3.5, Writing: 3.5, Listening: 3.5, Speaking: 3.5), or a TOEFL iBT® score of 100 if taken before January 21, 2026 in a testing center or
- IELTS: minimum score of 7.0 or
- Pearson Test of English: minimum score of 73 or
- Duolingo English test: minimum score of 120 or
- Cambridge English exam: minimum score of 185
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Students in this program complete a second course with the Global Communities, Societies and Individuals designation, in addition to the one GCSI course required by ASU general studies requirements. As a path for completing it, students are encouraged to pursue study abroad programs, including the more than 350 programs delivered by ASU¿s Global Education Office and just-for-Cronkite-students programs that encourage strategic communication opportunities (including an annual study abroad experience to the Cannes Lions festival in France, a six-week program in which students learn strategic communication from Real Madrid executives in Spain, and more). Students may also pursue international internships for program credit.
Graduates are prepared for careers in public relations, digital marketing, media relations, brand communication media strategy, media relations, and corporate or nonprofit outreach thanks to the hands-on training they have received in courses, campaigns and hands-on learning environments. Possible career paths include:
- brand storyteller
- communications manager
- content marketer
- digital marketer
- social media manager
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
3.6%
|
$76,910
|
|
|
-2.2%
|
$133,660
|
|
|
6.6%
|
$166,790
|
|
|
-0.1%
|
$39,320
|
|
|
5.0%
|
$146,910
|
|
|
4.8%
|
$74,750
|
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 302
attendcronkite@asu.edu
602-496-5055
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
