Fashion (Merchandising) ,BA
Business, Fashion, Merchandising, Production Management, Retail Business, Retail Buyer, Supply Chain, Visual Merchandiser, marketing, sales
Do you want to help shape the product selections offered by fashion brands and retailers? Gain the essential skills needed to curate cohesive collections to generate consumer excitement and drive commercial success.
Fashion merchandising is the art of blending creativity with strategic insight to transform trends into tangible retail success, bringing style from the runway to the retail floor. More than selecting the latest styles, merchandisers interpret market demands, research customer preferences, and craft curated shopping experiences that inspire, engage and drive results.
This immersive, product-focused program offers a holistic understanding of the fashion industry, preparing you with the practical skills to balance creativity and business acumen.
What sets the program apart is the integration of hands-on courses, such as apparel construction, textile lab, illustration and fashion history, with a diverse curriculum that connects design thinking with merchandising, marketing, styling and fashion forecasting. Through collaborative design and product development projects, along with real-world industry internships, you learn to transform ideas into market-ready fashion experiences that inspire and engage.
- College/school:
Herberger Institute for Design and the Arts
- Location: Downtown Phoenix, ASU at Los Angeles or Online , ASU Local
- Second language requirement: No
- STEM-OPT extension eligible: No
- First required math course: MAT 114 - College Mathematics
- Math
intensity: General
What If: See how your courses can be applied to another major and find out how to change your major.
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year | Transfer | International | Readmission
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
It is now possible to earn an ASU degree with ASU Local, an integrated college experience in which students take advantage of in-person success coaching and programming experiences on site while completing one of 130+ undergraduate online degree programs, all of which come with online faculty interaction and tutoring support.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program’s learning outcomes include the following:
- Apply fashion merchandising skills such as retail math, forecasting, planning, and sales analysis when creating Final Projects.
- Communicate merchandising ideas through creative visual display.
- Apply knowledge of the global fashion industry when creating final business projects.
With more than 300 Global Education program opportunities available, fashion students are able to tailor their experience to their unique interests and skill sets. Whether in a foreign country, in the U.S. or online, students build communication skills, learn to adapt and persevere, and are exposed to research and internships across the world, increasing their professional network.
Students can spend a summer term in France in the "Exploration of French Fashion, Language and Culture" program led by ASU fashion faculty.
This program is a distinctly professional, hands-on degree program that prepares graduates for dynamic careers in the business of fashion. Some example careers include:
- business manager
- display and window designer
- manufacturer
- marketing analyst
- merchandiser
- production manager
- retail manager
- sales manager
- supply chain manager
Graduates often find themselves doing tasks such as merchandising, buying, trend forecasting, business analysis, marketing, supply chain management and retail management.
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
8.8%
|
$101,860
|
|
|
5.8%
|
$77,710
|
|
|
4.4%
|
$105,770
|
|
|
6.7%
|
$78,760
|
|
|
-2.2%
|
$133,660
|
|
|
5.8%
|
$77,710
|
|
|
3.1%
|
$148,080
|
|
|
4.7%
|
$148,270
|
|
|
6.1%
|
$107,230
|
ASU FIDM
|
CCG 202
asufidm@asu.edu
602-496-5559
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
