Technical Communication (Social Media Management) ,BS
Management, Manager, Multimedia, New Media, Social media, Technical Communication, Visual Media, media, technical, writing
Do you enjoy communicating with people through social media? Do you want to make a career out of it? You can become an ethically informed, culturally aware, professionally savvy creator of social media content.
Technical communication entails communicating with, about and on technology. Social media is a rapidly developing aspect of the technology landscape. In the social media management concentration in the Bachelor of Science program in technical communication, you focus on the management, history, theory, culture, practice and ethics of social media.
While the technical communication major gives you a wide look at how professional technical communicators do many types of work inside and outside organizations, this concentration homes in on social media creation as a specific type of technical communication work. You learn the practical aspects of social media creation alongside the history, legal concepts, ethical ideas and current concerns that shape and inform that practice. You also learn about existing and emerging social media in ways that enable you to adapt and thrive in the constantly changing social media environment.
- College/school:
College of Integrative Sciences and Arts
- Location: Polytechnic or Online , ASU Local
- Second language requirement: No
- STEM-OPT extension eligible: No
- First required math course: MAT 114 - College Mathematics
- Math
intensity: General
What If: See how your courses can be applied to another major and find out how to change your major.
This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year | Transfer | International | Readmission
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
It is now possible to earn an ASU degree with ASU Local, an integrated college experience in which students take advantage of in-person success coaching and programming experiences on site while completing one of 130+ undergraduate online degree programs, all of which come with online faculty interaction and tutoring support.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program’s learning outcomes include the following:
- Design clear, ethical and persuasive communication products for diverse audiences.
- Develop recommendations to improve the design and impact of technical content using user experience research methods.
- Evaluate emerging technologies to determine appropriate methods for delivering content for different audiences and purposes.
- Assess the interplay between language, knowledge, power, and socio-cultural contexts that shape our relationship with social media.
- Assess the feasibility and management of social media in organizations by considering ethical practices and effectiveness.
Those who study abroad while learning technical communication have an advantage in many workplaces. Understanding the global view of applied workplace communication, students become well-rounded communicators, able to use various print and digital information products to relate technical and specialized information. Through participation in one of the more than 300 available Global Education programs, students expand their scope of learning beyond the classroom and gain hands-on experience in different and exciting cultures.
Many of the School of Applied Professional Studies programs allow students to earn credit toward their major for their experiences studying abroad.
Technical communicators are needed in software and electronics companies, media corporations, financial institutions, government agencies, nonprofits and other areas and industries.
Graduates are prepared for careers such as:
- communication manager
- content strategist
- data visualization specialist
- public relations specialist
- social media manager
- social media specialist
- user experience specialist
- web content creator
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
3.6%
|
$76,910
|
|
|
8.2%
|
$116,580
|
|
|
8.2%
|
$116,580
|
|
|
1.3%
|
$77,440
|
|
|
6.7%
|
$78,760
|
|
|
4.8%
|
$74,750
|
|
|
6.7%
|
$78,760
|
|
|
7.0%
|
$104,000
|
School of Applied Professional Studies
|
SANCA 233
CISA@asu.edu
480-727-1526
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
