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Program Requirement

Digital Audiences, Minor

Academic programs / Undergraduate minors and certificates / Digital Audiences / 2026-2027 Curriculum
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Program details

Catalog Year: 2026 - 2027
College/School: Walter Cronkite School of Journalism and Mass Comm
Plan Code: CSDAUMIN
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Curriculum Checksheet

Requirement Minimum Grade Credit Hours

The minor in digital audiences requires 15 upper-division credit hours.

Students must complete MCO 307 first, followed by MCO 320, MCO 433, MCO 434 and MCO 438 in any order. Students must earn a "C" or better in all courses to be awarded the minor.
MCO 307 The Digital Audience
3 Credit Hours
Minimum Grade:C
 C 3
MCO 320 Brand Storytelling
3 Credit Hours
Minimum Grade:C
 C 3
MCO 433 Social Media Campaigns, Engagement and Research
3 Credit Hours
Minimum Grade:C
 C 3
MCO 434 Search Engine Research and Strategy
3 Credit Hours
Minimum Grade:C
 C 3
MCO 438 Digital Audience Analysis
3 Credit Hours
Minimum Grade:C
 C 3
Notes
Prerequisite courses may be needed in order to complete the requirements of this minor.
General Studies designations listed next to courses were valid for the 2026 - 2027 academic year. Please refer to the course catalog for current General Studies designations at time of class registration. General Studies credit is applied according to the designation the course carries at the time the class is taken.
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