Digital Strategy and Audience Engagement ,BS
Analytics, Audience Growth, Audience Research, Content Marketing, Digital Marketing, Digital Strategy, Journalism, SEM, SEO, Social media, approved for STEM-OPT extension, marketing, media, social
This program's name has changed effective Fall 2026. The previous name was Digital Audiences.
Learn how to engage users and drive audience growth through hands-on experience with real clients and live data. In Arizona State University's Bachelor of Science in digital strategy and audience engagement, you'll gain the skills and certifications needed to launch your career in digital marketing and media strategy.
Digital Strategy and Audience Engagement description
Virtually all companies and organizations seek professionals who know how to grow and engage audiences online.
The Bachelor of Science program in digital strategy and audience engagement prepares you to reach audiences strategically with digital content and demonstrate measurable growth.
The program features high-value, hands-on courses in which you develop strategies and tactics to grow audiences through audience analysis, search engine marketing, paid and organic social media campaigns, and digital content creation. Through elective courses, you develop additional expertise in areas such as management, audience data and intellectual property. You may also pursue internships for credit through Cronkite's media-focused career services team, and study audiences across the globe with international learning opportunities.
You graduate from the program ready to drive audience growth, execute digital marketing and advance businesses across industries.
Why study Digital Strategy and Audience Engagement at ASU?
At ASU's Walter Cronkite School of Journalism and Mass Communication, you gain real client experience as you learn from faculty with deep industry experience, including award-winning creators, marketers and agency professionals. You work with actual brands and real budgets using professional tools such as Google Analytics, Meta Ads and SEO software. You also earn industry-recognized certifications from Google, HubSpot and other leading platforms.
As you navigate this program, you build a portfolio that showcases your strategic, creative and analytical skills to employers, with the option to pursue for-credit internships and international learning experiences. You could create content at the Olympics, study strategic media with Real Madrid executives in Spain and explore digital culture in Japan.
The Cronkite School's #CronkiteNation alumni network is among the strongest in media, connecting you with mentors and job opportunities worldwide. A dedicated career team helps you secure internships and projects in digital marketing, advertising and brand strategy.
This degree goes beyond trends. You study consumer psychology, media ethics and long-term brand strategy. Plus, you gain a deep understanding of how to build lasting audience relationships in a rapidly changing digital landscape.
This program may be eligible for an Optional Practical Training extension for up to 24 months. This OPT work authorization period may help international students gain skills and experience in the U.S. Those interested in an OPT extension should review ASU degrees that qualify for the STEM-OPT extension at ASU's International Students and Scholars Center website.
The OPT extension only applies to students on an F-1 visa and does not apply to students completing a degree through ASU Online.
- College/school:
Walter Cronkite School of Journalism and Mass Communication
- Location: Downtown Phoenix or Online , ASU Local
- Second language requirement: No
- STEM-OPT extension eligible: Yes
- First
required math course:
MAT 114 - College Mathematics
or any math course that meets the MATH designation - Math
intensity: General
This video provides an overview of the Digital Strategy and Audience Engagement degree program at ASU.
What If: See how your courses can be applied to another major and find out how to change your major.
This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year | Transfer | International | Readmission
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
It is now possible to earn an ASU degree with ASU Local, an integrated college experience in which students take advantage of in-person success coaching and programming experiences on site while completing one of 130+ undergraduate online degree programs, all of which come with online faculty interaction and tutoring support.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program’s learning outcomes include the following:
- Apply the values, principles, ethics and legal standards of digital strategy and audience engagement in media work.
- Create digital strategy and audience engagement content and campaigns using professional tools, technology, and techniques.
- Critically evaluate information, content, and research in professional contexts.
As the world grows more connected, an understanding of other cultures and places is imperative. Studying abroad helps students grasp how different cultures and media actors interact and influence audiences. Practical experience in programs that empower students to analyze and create media in international settings prepares students for careers that require knowledge of multicultural communication styles.
Careers this Digital Strategy and Audience Engagement degree prepares you for
Graduates of the digital audiences program pursue careers as digital marketers, content marketers, social media managers, SEO strategists, digital advertising specialists, audience engagement specialists, influencers and brand managers. You'll develop the skills to analyze data, craft strategy and engage audiences across industries, or apply what you learn to grow your own business.
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
4.3%
|
$72,550
|
|
|
6.7%
|
$78,760
|
|
|
-2.2%
|
$133,660
|
|
|
6.6%
|
$166,790
|
|
|
2.7%
|
$73,620
|
|
|
5.0%
|
$146,910
|
|
|
4.8%
|
$74,750
|
|
|
6.7%
|
$78,760
|
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 222
cronkiteadvising@asu.edu
602-496-5055
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
