Sports Strategic Communication ,BA
Athletes, Brand, Communication, Content Strategy, PR, Public Relations, Sports, Storytelling, marketing, media
Love sports and strategy? Be in the middle of the action and turn your passion into a career while you gain real experience that opens doors across the booming global sports industry. You'll learn how to build sports brands, manage media and craft powerful narratives for athletes, teams and leagues.
The Bachelor of Arts program in sports strategic communication prepares you to succeed in the dynamic world of sports media. You develop expertise in strategic communication, multimedia storytelling, brand management and sports marketing in a city with five pro sports teams.
Coursework emphasizes audience engagement, media relations and campaign development tailored to the sports industry. Through applied projects, internships and partnerships with professional teams and sports organizations, you gain practical experience managing sports narratives.
With the global sports market projected to exceed $860 billion by 2033, you enter a thriving industry ready to connect fans, brands and athletes through strategic, high-impact communication.
GI Bill® benefits
This new program is not yet approved for use with GI Bill® benefits.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
- College/school:
Walter Cronkite School of Journalism and Mass Communication
- Location: Downtown Phoenix
- Second language requirement: No
- STEM-OPT extension eligible: No
- First required math course: MAT 114 - College Mathematics
- Math
intensity: General
What If: See how your courses can be applied to another major and find out how to change your major.
This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year | Transfer | International | Readmission
Additional requirements:
English proficiency requirements for international student admission:
- TOEFL iBT®: score of at least 5 with a minimum section score of 3.5 (Reading: 3.5, Writing: 3.5, Listening: 3.5, Speaking: 3.5), or a TOEFL iBT® score of 100 if taken before January 21, 2026 in a testing center or
- IELTS: minimum score of 7.0 or
- Pearson Test of English: minimum score of 73 or
- Duolingo English test: minimum score of 120 or
- Cambridge English exam: minimum score of 185
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Students in this program are required to complete a second course with the Global Communities, Societies and Individuals designation, in addition to the one GCSI course required by ASU general studies requirements. To meet this requirement, students are encouraged to pursue study abroad programs, including the more than 350 programs delivered by ASU's Global Education Office and just-for-Cronkite-students programs that encourage content creation and sports communication opportunities (including sports communication experiences with Real Madrid, brand content creation opportunities at the Olympics, and more). Students may also pursue international internships for program credit.
Graduates are prepared for careers in teams, leagues, agencies and sports organizations thanks to the hands-on training they received in public relations, digital marketing, media relations and sports storytelling. They are equipped for roles in team communications, league operations, sports marketing, athlete representation and content strategy. Possible career paths include:
- athlete representative
- communications manager
- content marketer
- media relations professional
- sports brand strategy manager
- sports public relations professional
- sports social media manager
- team and league communication manager
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
3.6%
|
$76,910
|
|
|
-2.2%
|
$133,660
|
|
|
6.6%
|
$166,790
|
|
|
-0.1%
|
$39,320
|
|
|
5.0%
|
$146,910
|
|
|
4.8%
|
$74,750
|
|
|
8.7%
|
$82,890
|
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 302
attendcronkite@asu.edu
602-496-5055
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
