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Business (Sports Business) ,BA

Business (Sports Business), BA

Academic programs / Undergraduate degrees / Business (Sports Business)

Business, Media Studies, Sports, media

Program description

The BA program in business with a concentration in sports business is attractive to students with an interest in the sports industry.

Students acquire the skills necessary to build knowledge and understanding of the development of the strategic business process in sports organizations and its relationship to media. The program offers a strong focus on applied elements of the sports industry, especially as it relates to media and its impact on the industry.

The proliferation of mass communication, including television, game systems and social networks, has transformed sports into a highly commercialized industry and, in turn, sports continue to generate revenues for these businesses. The interaction between sports and media has led to a multitude of applications of business knowledge to these fields.

At a glance
  • Second language requirement: No
  • First required math course: MAT 210 - Brief Calculus
    or MAT 117 College Algebra
  • Math intensity: Moderateprogram math intensity moderate

Required courses (Major Map)
Concurrent program options
Students pursuing concurrent degrees (also known as a “double major”) earn two distinct degrees and receive two diplomas. Working with their academic advisors, students can create their own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.
Accelerated program options
Admission requirements

General university admission requirements:

All students are required to meet general university admission requirements.
First-year | Transfer | International | Readmission

Additional requirements:

First-year admission requirements for this program are the same as the university's first-year admission requirements.

Readmission requirements: Students must have a transfer GPA of 3.00 (if applicable) and a cumulative ASU GPA of 3.00.

Transfer admission requirements:

Transfer applicants must have a GPA of 3.00 for all transfer work and meet university transfer admission requirements. Transfer students should select an additional major, which must be outside the W. P. Carey School of Business, when applying for admission.

Students who are admissible to the university but do not meet admission requirements for this program and did not select a second major or are not admissible to their second major choice will be placed in the BA program in applied business and technology solutions in W. P. Carey School of Business, which is offered via ASU Online as well as at the Polytechnic and West Valley campus locations. Students not interested in that program or campus location may reach out to for assistance in selecting another degree program.

Tuition information
When it comes to paying for higher education, everyone’s situation is different. Students can learn about ASU tuition and financial aid options to find out which will work best for them.
Change of Major requirements

Students should refer to the W. P. Carey School of Business website to determine if they meet change of major requirements. Students ready to change their major should submit their request through the business school's advising website.

Students should visit the Change of Major form for information about how to change a major to this program.

Attend online
ASU Online

ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.

ASU Local

It is now possible to earn an ASU degree with ASU Local, an integrated college experience in which students take advantage of in-person success coaching and programming experiences on site while completing one of 130+ undergraduate online degree programs, all of which come with online faculty interaction and tutoring support.

Transfer options

ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.

ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.

Global opportunities
Global experience

With over 300 programs in more than 65 countries (programs vary in length, from one week to one year), study abroad is possible for all ASU students who wish to acquire a global perspective and knowledge in preparation for their career. Through global experiences provided by the Global Education Office, students gain valuable skills employers seek, such as communication skills, flexibility, motivation and a global perspective on business applications worldwide.

Business students can study abroad nearly anywhere in the world, including in global business hubs. The W. P. Carey School of Business recommends these programs for students with a concentration in sports business.

Career opportunities

Graduates of this concentration find opportunities in mass communication, including television, game systems and social networks. Career opportunities for graduates could include jobs with titles such as:

  • administrative service manager
  • advertising and sponsorship salesperson
  • agent
  • business manager
  • event planner
  • management analyst
  • operations specialist
  • purchasing or buying manager
  • wholesale and manufacturing representative

Career example titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience, geographical location, and required advanced degrees or certifications may affect pay scales.

Career *Growth *Median salary
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

Bright OutlookBright Outlook

Contact information
What are accelerated programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree.

3 year programs

These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.

Accelerated master's

These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).

Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
What are concurrent programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are joint programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

What constitutes a new program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are online programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See for more information.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program.

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